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Workshop on extended season marketing for farm and food products

Posted 9/28/2015

Farm shop in England

The photos were taken by Kynda Curtis in 2014 at various farm shops in England.

Designed for growers and small food producers looking to expand or diversify

University of Nevada Cooperative Extension will host an "Extended Season Marketing Opportunities for Farm and Food Products" workshop on Saturday, Nov. 7 from 8:30 a.m. to 5 p.m. The workshop is designed for growers and small food producers looking to expand or diversify their direct marketing activities by taking advantage of the growing consumer demand for local foods and food-based experiences.

The workshop will focus on the aspects of marketing fresh and valued-added products through farm shops, winter stands and farmers markets, and tourism outlets. Topics include: extended season market and product alternatives; marketing: target customers and promotional strategies; management: best practices and realities; assessing profitability: business and financial plans; value-added products: cottage foods, processing and labeling requirements; business ownership: issues, regulation and permits; and financing: federal/private loan and grant programs. Educators, Extension, agency, government and industry representatives looking to assist growers and small food producers should also attend. Workshop speakers will include a variety of academic and industry professionals.

Fruits and vegetables for sale

The photos were taken by Kynda Curtis in 2014 at various farm shops in England.

The workshop will be held at the Marriott Courtyard Las Vegas South located at 5845 Dean Martin Drive, Las Vegas, Nev. The cost of the workshop is $30 and includes all materials as well as breaks and lunch. Online registration is available through Eventbrite.

For questions, please email or call Carol Bishop, extension educator in Northeast Clark County, at 702-397-2604, or Kynda Curtis, USU Extension food marketing specialist, at 435-797-0444.

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