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Workshop on direct marketing for farm and food products

Posted 5/28/2015

Designed for growers and small food producers looking to expand or diversify

The University of Nevada Cooperative Extension will host “A Direct Marketing Opportunity for Farm and Food Products” workshop on June 19 from 8:30 a.m. to 5 p.m. The workshop is designed for growers and small food producers looking to expand or diversify their direct marketing activities by taking advantage of the growing consumer demand for local foods and food-based experiences. Workshop topics will focus on farm shop development and value-added product sales through tourism outlets. Educators, Cooperative Extension, agency, government and industry representatives looking to assist growers and small food producers should also attend. Workshop speakers will include a variety of academic and industry professionals.

Workshop topics include: Farm Shops: A Market Alternative; Assessing Profitability: Business and Financial Plans; Marketing: Customer Types and Promotional Strategies; Realities: Products, Sourcing, and Pricing; Financing: Federal Grant and Loan Programs and Private Financing Options; Value-Added Products: Cottage Foods, Processing and Labeling Requirements; Business Ownership: Issues, Regulations, and Permits.

The workshop will be held Cooperative Extension’s Lifelong Learning Center located at 8050 Paradise Road, Las Vegas, Nev. The cost of the workshop is $30 and includes all materials as well as breaks and lunch. Online registration is available. For more information, contact Carol Bishop at 702-397-2604.

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