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Free eXtension webinar addresses economic opportunities

Posted 12/10/2009

Is another grocery store, a family restaurant, a nice women’s clothing store or a movie theater on the wish list in your community? Are there empty store fronts that used to be grocery stores, family restaurants or a movie theater?

The types of businesses community members wish for is an important consideration. However, understanding the local market and what it is likely to support is equally important. Few communities or businesses objectively analyze the market before making important decisions.

In a free eXtension Webinar on Thursday, Dec. 10 Bill Pinkovitz, University of Wisconsin Extension Center for Community and Economic Development, will test perceptions about local markets and show how to easily find data to learn more about communities and identify opportunities.

Pinkovitz says missed opportunities and misguided decision-making occurs when communities lack information on local markets and have beliefs that aren’t true. Free and easily available, reliable data can help businesses and community leaders make better decisions. This Webinar will test perceptions about communities and markets and show how to find data to identify opportunities.

To learn more about the University of Wisconsin Extension Center for Community and Economic Development, see

The free educational webinar is from the Entrepreneurs and Their Communities section of eXtension (pronounced E-extension). For more information about eXtension resources for communities and businesses, see The site has free learning lessons, answers to frequently-asked questions, news and a way to ask individual questions on “Ask an Expert.” The Dec. 10 session begins at 2 p.m. Eastern Standard Time. The webinar meeting room opens 15 minutes before the start time. Go to to view.

Entrepreneurs and Their Communities is an information resource developed by more than 300 experts from land-grant universities, agencies and other organizations. The university faculty and staff are part of the national eXtension resource customized with links to local Cooperative Extension Web sites.

eXtension is an educational partnership helping Americans improve their lives with access to timely, objective, research-based information and educational opportunities. Land-grant universities were founded on the ideals that higher education should be accessible to all, that colleges should teach liberal and practical subjects and share knowledge with people throughout their states.

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