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Native Nevada plants appeal to consumers

Posted 5/29/2008

LAS VEGAS — Recent research shows that consumers prefer native plants grown in Nevada over plants grown in other states. Three new publications from University of Nevada Cooperative Extension explore the market for native plants. Entitled Markets for Nevada Native Plants and Seeds, Native Plan Characteristics Appeal to Consumers in Nevada, and Nevada Consumers Willing to Pay More for “Nevada Grown” Labeled Native Plants, these free, research-based publications are located on the UNCE website at

According to the articles, native plants are plants that occurred naturally in the area before European exploration. These native plants have adapted to our climate and ecosystem. Research shows they may also encourage and restore the health of the region by protecting against invasive species and preventing soil erosion.

In addition to these benefits, the publications mention that native plants have better odds of surviving in Nevada as they are resistant to drought and require little water to survive. Low water use plants are becoming more popular in Nevada as water resources decline. Nevada residents would benefit from using these native, low water use plants in their landscaping as they are less of a strain on the region’s resources, and they are more cost-effective as water prices continue to increase.

The survey also determines that consumers are willing to pay more for Nevada grown products. This can be attributed to the notion of community support and the desire to use fewer natural resources in horticulture. Also, consumers consider the hardiness of native plants, believing they will last longer than non native plants in Nevada’s dry climate.

For more information on the market of native Nevada plants and seeds, read the free publications by visiting UNCE website at, click on the publications tab and search "native plants" in the keyword category. UNCE offers many research-based, free online publications on their website on a variety of topics including horticulture, health and nutrition, and community development.

University of Nevada Cooperative Extension is an outreach arm of the University that extends unbiased, research-based knowledge from the University—and other land-grant universities—to local communities. Educational programs are developed based on local needs, sometimes in partnership with other agencies and volunteers. For more information about University of Nevada Cooperative Extension, please visit the website at Native Nevada Plants Appeal to Consumers

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