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4-H and Horseland team up on CBS Saturday mornings

Posted 9/19/2007

LOGANDALE, NV- University of Nevada Cooperative Extension 4-H, already the nation’s largest youth development organization with 6.5 million youth, launched a new outreach campaign this Fall geared towards youth ages 6-15. The campaign kicked off with the premier of 4-H’s national commercial during the CBS Saturday Morning kids block, Kewlopolis, and the show, Horseland, on September 15.

The commercial is just one part of a one-year sponsorship agreement between 4-H and DIC Entertainment around the Horseland television show that will allow 4-H to promote the youth development program to millions of youth ages 6-15 through television, web and magazine advertising provided by DIC Entertainment.

"This partnership will help East Clark County 4-H reach more youth in the community and provide 4-H’s research-proven youth development programs to youth who want to experience fun, exciting adventures and challenges that help them grow," said Brenda Slocumb, 4-H program coordinator.

As part of the deal, DIC Entertainment will promote 4-H during Kewlopolis, online at www.Horseland.com and in KEWL magazine. In addition, 4-H will also be promoted on www.DISNEY.com and www.NICK.com as part of the partnership with DIC Entertainment. Horseland is a show about kids and their horses experiencing exciting adventures with themes of friendship, teamwork, acceptance, and compassion similar to the experiences youth have while through their participation in 4-H.

In 4-H, youth have fun, make friends, and learn leadership, citizenship and life skills. 4-H is the nation’s only university-based youth development organization, administered through the Cooperative Extension System of America’s land grant universities and colleges to give more than 6.5 million young people hands-on experience in science, engineering and technology, healthy living, and citizenship. Learn more about 4-H and Horseland at www.fourhcouncil.edu or call the local office of the University of Nevada Cooperative Extension at 397-2604.

The University of Nevada Cooperative Extension is an educational outreach arm of the University that extends unbiased, research-based knowledge to local communities. Educational programs are developed based on local needs, often in partnership with other agencies and volunteers. For more information on UNCE, please visit www.unce.unr.edu.

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