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Elko County Programs

Coffee Shop email helps ranchers make money

Nevada agriculture specialists have taken the traditional producer coffee-shop discussions into cyberspace. Cooperative Extension’s coffee shop is a national subscription email designed to provide a two-way communication network for livestock producers. The question-and-answer service provides answers to livestock production and marketing questions.

Issue:

Range livestock producers operate on a narrow profit margin, so taking advantage of new technology is imperative to their financial success. But finding specific production and marketing information in a timely manner is often difficult for ranchers who reside in remote areas. Frequently, when one producer has a question or problem, neighboring cattle producers have similar questions or issues. The University of Nevada Cooperative Extension (UNCE) Coffee Shop email exchange functions as the vital link between producers and the information they need.

What Has Been Done:

During the question-answer service for UNCE’s Coffee Shop, the questions and answers are then relayed back out to all email subscribers. When one producer has a question, all other subscribers benefit from the answer.

The program also allows ranchers to chat via email, not only with UNCE specialists, but also with other experts and producers. Cattlemen stay on the cutting edge of the cattle industry and get up-to-date production and marketing information right in their office. A new "Tip" section has been added to this program. New ideas are shared by ranchers for use by the ranching community to save money or make life easier on the farm or ranch.

To check out the latest tip, log on to www.nevadacattlemen.org and click on Coffee Shop in the upper right-hand corner for access to the Tips page. To subscribe, producers send an email message to torellr@unce.unr.edu. Once registered, questions are sent to extensioncoffeeshop@unr.edu.

Impact:

In 2004, UNCE conducted a survey among the Coffee Shop subscribers, designed to measure knowledge gains and improve the effectiveness of electronic communications as an educational tool. Thirty-nine percent completed the survey with 84 percent of producer respondents indicating the program was effective or very effective in helping their ranching operations make money; 94 percent of ranchers said the program keeps them up to date on important issues; and 87 percent improved their knowledge of herd health management practices.

BSE ("Mad Cow") disease and Hantavirus were two issues that received the highest score in knowledge gained. Eighty-eight percent of producers indicated the program helped them make important decisions in their ranching operation. Ninety-six percent of all respondents indicated information presented on Coffee Shop is clear and concise, and the same number indicated the information presented is accurate, researched-based information.

All professional respondents said the information helped them make better decisions in their profession, and it helped keep them in touch with rural agriculture needs. Eighty-five percent of all respondents print Coffee Shop information and share it with others.

In 2005, Beef magazine’s email service, Cow-Calf Weekly, consistently included the latest information discussed on the e-Coffee Shop and the editor indicated considering email discussions when making editorial decisions. Beef magazine’s circulation is 100,000.

Contacts:

Programs Program Information

Capacity Building for Healthy Communities

Capacity building strengthens an organization’s ability to fulfill its mission to have a positive impact on communities. Strategic thinking, visioning, action planning, and board development are capacity building activities.

Coffee Shop email helps ranchers make money

Nevada agriculture specialists have taken the traditional producer coffee-shop discussions into cyberspace. Cooperative Extension’s coffee shop is a national subscription email designed to provide a two-way communication network for livestock producers. The question-and-answer service provides answers to livestock production and marketing questions.

Collaborative Resource Stewardship improves rangeland management

University of Nevada Cooperative Extension (UNCE) has helped lead Collaborative Resource Stewardship (CRS) efforts in northeastern Nevada over the past seven years, resulting in a model for other states and areas.

Healthy Eating Active Living: Mapping Attributes using Participatory Photographic Surveys (HEAL MAPPS)

Healthy Eating Active Living: Mapping Attributes using Participatory Photographic Surveys (HEAL MAPPS) is a compilation of evidence-based engagement and assessment tools that is used to audit and map community environmental features that support and/or hinder healthful eating and physical activity among community members. The MAPPS method integrates photography, participatory community mapping using global positioning system (GPS) technology, and residents’ voiced perceptions of their community. HEAL MAPPS engages people in community-based participatory research to document attributes of the rural community environment that are perceived by residents as obesity preventing or promoting and assess the local resources and readiness to implement community-level obesity prevention strategies to prevent unhealthy weight gain/overweight and obesity among children and their families.

Heart and Shield

Parents and children who have experienced domestic violence in the past participate in hands-on activities to foster family bonds, enhance communication and problem solving skills, and focus on healthy relationships. Parents learn about their child’s development, parenting styles, guidance, coping skills and health and wellness while children and youth build friendships, listening and other social and emotional skills. Each session of the 12-week program includes a healthy snack or meal, separate parent and child meetings, family-based activities, a health and wellness tip and a closing activity. Parent interact with one another during the parent meetings through group discussions, role play and other experiential-based activities. Children and youth learn important skills through play, group discussions, theatre arts, games and other hands on activities.

Integrated Pest Management

Nevada Department of Agriculture’s records show the use of traditional pesticides continues to increase in the state. Nevada’s Integrated Pest Management (IPM) program helps agricultural producers, land managers; pest control operators, homeowners and other pest managers learn about and use alternative pest management strategies in a variety of environments and settings.

Keeping Kids Safe: Recognizing, Reporting, and Responding to Child Maltreatment

Preventing child abuse and neglect is a high priority in Elko County. Child caregivers, youth workers, volunteers and anyone interested in learning what they can do to prevent child abuse and neglect can attend this workshop. Participants learn how to recognize signs and symptoms of child abuse and neglect, understand their reporting requirements and their role in preventing child maltreatment.

Nevada Range Management School

This University of Nevada Cooperative Extension program integrates sound science, collaboration and common sense to put public agency land managers, livestock permittees and other land users on the same page in terms of the range resource. It includes topics such as animal nutrition as related to range management.

Noxious Weed Control and Awareness Education

Noxious and invasive weeds are widespread throughout Nevada. They threaten agricultural and rangeland productivity. Rural counties are susceptible to significant adverse economic damage. University of Nevada Cooperative Extension education programs help individuals and weed control organization reduce the abundance of noxious weeds.

Project MAGIC

Project MAGIC is an innovative, collaborative program designed to help juvenile offenders leave the criminal justice system and become productive members of society. While participating in the program, young people ages 12 to 18 learn: positive communication skills, team building, problem solving and decision making, self-responsibility, conflict resolution, aspiration building and goal setting. Youth also select and conduct a service project designed to benefit their community. Parent sessions include the same life skills.

Risk Management

University of Nevada Cooperative Extension (UNCE) develops and delivers a comprehensive risk management education program to livestock and forage producers in Nevada.

Sustainable Agricultural Practices

University of Nevada Cooperative Extension conducts several sustainable agriculture programs including researching alternative crops, introducing sustainable biodiversity/multiple use of rangelands, and increasing the number of pest control materials labeled in and increasing the knowledge and implementation rate of IPM practices in Nevada.

Statewide Programs *Statewide programs may not be available in all counties

Programs Program Information
4-H Youth Development
Beef Quality Assurance
Cattlemen’s Update
Food Safety Project
Grow Your Own, Nevada
Herds and Harvest
Invasive Species (Weeds)
Nevada Radon Education Program
Nevada State GEAR UP
Nevada Youth Range Camp
People of the Land
Pesticide Safety Education Program
Riparian and Watershed Assessment and Management
Stronger Economies Together
Unmanned Aerial Systems
Weed Prevention and Management